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ID Systems Inc. Message Board

  • dbtunr dbtunr Feb 1, 2013 9:33 AM Flag

    AI losing market share to Skybitz

    Skybitz is doing OVER $9M in qtr sales. AI is doing under $5M. Skybitz is capturing big time market share.

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    • doesn't look like Skybitz grew at all last year either. When WRLS bought them they touted $35M in sales. Don't think they did that last year. Even at a run rate of $9.2M last qtr which was their best, if annualized, that only gives a 5% growth rate.

      I think the issue is both of these companies are competing on price and undercutting profit margins. They need to merge. It would be easier for IDSY to sell off AI then for IDSY to buy Skybitz.

      • 1 Reply to dbtunr
      • from the WRLS CC. Price war going on:

        The hardware gross margin was affected by SkyBitz division. We have an opportunity to go for a customer deal and we put pricing in there that was lower than we typically do. That was a nice deal with the big customers. So, we appreciated the win, but we did have lower margins in the hardware. And of course we look at the hardware as a way to get the service revenue. So, for the right customer and the right transaction we would do that. And that’s what happened last quarter. I think over time we had a very stable pricing environment across all lines of business. And I would just say, if there is large opportunities that time, so we might go for it and you might see the hardware margin impinge a little bit, but we don’t expect us to be in the new norm.

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