It impacts them. It takes them time to pass on the extra costs and in some cases they aren't able to pass on all the costs.
With that said....fluctuations in prices rarely stay at that price forever. Right now coffee prices are high for a number of reasons....it won't stay that way forever and when those prices drop JVA is very well positioned.
I own a large number of shares and continue to purchase more each and every day.
Thanks for the feedback and good luck with the investment.
GMCR was up over $3 in after hours trading on Friday. That's probably mostly related to getting some closure (with minimal impact) of the questions that had been raised about their accounting practices. Still ... may make some folks more comfortable with the relationship between JVA and Green Mountain.