company has razor thin margins and a history of very shaky earnings performances - there are no substantial assets either - so where should investors actually see value here ?
To become more than an occasional trading vehicle for the the momentum crowd the company needs:
1) to show a more reliable and clearly improving earnings performance
2) improve gross margins substantially
3) develop differentiators and unique selling propositions
4) increase the number of key accounts to reduce dependance on GMCR
Frankly I don't see this happening anytime soon - the company has bee around for a long time doing the business just the way it does today.