stock shouldn't have traded below $7..EPS annualizes to $0.60 in a depressed coffee price environment...the fact they put up almost 12% gross margins with the wholesale business tanking due to green coffee price declines is actually very positive...as has been alluded to, the sell side analyst(s) covering this stock don't know how to model this properly...i blame the company, in part, for not guiding estimates better...when you have a couple of analysts following your stock, you should be able to manage expectations much better...if they did a better job on that front, stock can work very well particularly when green coffee prices improve...