The buy order went away. I think the MM is trying to fake us out and really wants to dump some shares. A dip back down to $6.40 might represent another good entry point. Until then, keep your powder dry.
I long ago decided it was a fool's errand to try to decipher Level 2. Two of my brokers allow me to use display (iceberg) orders so I can hide 10,000 shares behind 100 shares. Or I can show 500 shares. Or 10,000. Who can tell? And yes it commonly happens that someone who wants to move the market towards their order cant bait it by showing a large order on the other side. Then again they might be using reverse psychology and really want to fill that order. Who knows?
As for their being some direction or plan to this stock I think it's a mistake is confuse 'noise' in this low volume mid-earnings period with some kind of direction or plan. I wouldn't expect JVA to move much until earnings gets a lot closer. Besides in case you haven't noticed they're not exactly running a printing press around here so not a lot of volatility!