Shorts have had a field day the last couple of yrs. and with the abundance of coffee world wide it's of no surprise. But these are changing times and coffee futures are on the increase. The Gordon brothers do know what they are doing and are positioning the company as such. This year and next I expect investors see stellar returns and maybe some exceptional news toward the end of yr?
For the record: I am a long term holder who has a substantial amount shares. Good luck longs we have just turned the corner and will be heading to new milestones.
The number of JVA shares short are at a twelve month LOW!
3/15/13: 1,000,643 shares were short.
The number of shares short pretty much consistently DECLINED every reporting period (twice a month) and A/O 2/14/14, 530K were short.