I just started taking a position in quik..I went into the store in South Beach and was wowed. IM alittle older then their target audience but I have to tell you the clothing line is fantastic. I bought Jeans, nice button down shirts and really kewl selection of quality tshirts. The shorts were killer 2. I think quik can give gap and the rest a real run for their money. not to mention the soaring success of Hawaii Five -O which should usher in a new customer for quik.
I think the key here is exposure. While everyone acknowledges the quality of ZQK products, how often do you see their wares highlighted in the mainstream? From what I have seen, ZQK is viewed as a "surfing" line with limited attraction.
I'm hoping ZQK will increase in value, but I'm holding ono for a least 1 year. MTV and other Channels aimed towards the younger generation are placing surfing show on their network. I'm making reasonable guess saying it will be something popular and attract many young kids into the shop.
I missed the skateboarding phrase and hopefully I won't miss this. Did like to surf lets see if kids like to wear surfing clothing.
also forgot to mention I bought some great polo type shirts.I might have said Kewl im dated..I did drop $250 bucks on my first visit and since everyone liked my new clothes I went back two weeks later and spent another $150 bucks. Some of us GenX have money to spend and its not a bad segment of the market to augment Quik's earnings. Also want to mention I saw some of the Winter line and its equally very well done! Plus the staff/dudes/beautys LOL where great and helpful!