I am jumping in on the Dec3 calls tomorrow and I will explain why. I am open to feed back so please share your thoughts. PacSun and Zumiez just crushed earnings. Quicksilver is the main supplier at both of those stores. I have also seen retail in general over the last quarter crush. This company received analyst upgrades after last quarters performance and has since dropped. I owned this stock once before and made a profit and I think this is now a great entry point. For the call option play. I will bu the Dec that have little to no time value left. If the stock is too move it will do so within 30 mins of release. I am long in the short term but again this company has many sub companies as well all of which are very successful. The Dec3 calls for .30 count me in!