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Quiksilver Inc. Message Board

  • squeezetracker squeezetracker Jan 9, 2014 10:02 AM Flag


    This once great brand is now as bad as the Billabong name, a brand their owner just wrote off to zero as having "no value whatsoever."

    This company's "restructuring" is a joke... you can cut the snot out of your salesforce, marketing dollars, product line/styles, and headcount, but if the brand has lost so much cache that no one who speaks English would want their friends to see them wear the once proud logo on anything, the "Quiksilver" brand and story is dead.

    Then we have the show line-up... listen to the last conference call where they said the entire brand is too high priced for casual wear shoes so they have no sales and need to entirely rethink their lineup at a 20%+ discount to where the current strata. That is another brand slam write down and no return write off coming right up. As one analyst said on the call regarding a comprehensive repositioning, "good [F] luck" on that!

    On top of these elements, the retail sector and particularly teen fashion sector is notoriously fickle and presently weak and getting softer. ZQK's stock is about to get clobbered... a brilliant short as it were.

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