This once great brand is now as bad as the Billabong name, a brand their owner just wrote off to zero as having "no value whatsoever."
This company's "restructuring" is a joke... you can cut the snot out of your salesforce, marketing dollars, product line/styles, and headcount, but if the brand has lost so much cache that no one who speaks English would want their friends to see them wear the once proud logo on anything, the "Quiksilver" brand and story is dead.
Then we have the show line-up... listen to the last conference call where they said the entire brand is too high priced for casual wear shoes so they have no sales and need to entirely rethink their lineup at a 20%+ discount to where the current strata. That is another brand slam write down and no return write off coming right up. As one analyst said on the call regarding a comprehensive repositioning, "good [F] luck" on that!
On top of these elements, the retail sector and particularly teen fashion sector is notoriously fickle and presently weak and getting softer. ZQK's stock is about to get clobbered... a brilliant short as it were.
ZQK blew out the marketing staff except for a new exec and has now hired an Asian consulting firm to design and development the marketing campaign for them? Dead and stinking now...
Wait until the Asians and Indians that still think Quik clothes makes them look like hip American kids and still buy this once great now dead company's products find out that Western kids wouldn't be seen dead in the clothes.
And Street and Co is advocating selling puts at $5 to generate a 13% return? LOL They likely were put up to that by guys who are programming the coming crushdown... ask yourself who would buy those if the stock is alright. LOL Get ready to own those shares at $5 as they collapse.