This one fabulous brand is dead. Ask any kid you know what they think of Quik brand -- they will tell you it suks, that no one would wear their #$%$ and that it has been uncool for at least 5 years.
The turnaround plan, instead of continue to slash stores, the line depth, marketing programs and staff and operating costs, should be to kill the Quik brand and shoe line... and try to buyback Rossignol which they took a 90% write off to get out of that botched acquisition.
The stock is going back below $5 when they butch miss again this Q and the last of the institutional sponsorship throws in the smelly towel.
You know, the debt piece is awful, too... the risk of a zero in bkr is going to become apparent for the equity holders in the near term.
What a shame they took the original hip, cool, gotta have it surf shop brand focused on quality lifestyle clothing down to bins full of cheap t shirts at WMT that no kids or young adults want to be seen in... an American success story shot in the head.