I own a surf shop and I'll tell you here and now
that THE SPRING LINE IS KILLER> Absolutely the best
I've ever seen from this company. It is strong across
the board and My store sell more of Quik than Hurley,
Volcom and Billabang combined.Every surf shop owner
knows this. Without a resource such as Quik we'd all be
out of business.Thank God for Bob McKnight and his
vision. Thank you for my home, my cars, my children's
education and my fat bank account.
I'm not saying that the quality is bad, just that
they are made in "cheap labor" countries like everyone
else. You are right in that Quik boardshorts set the
standard for the industry. For example, they were the
first to insist upon "triple stitching" in their
boardshorts. Now almost everyone does the same. In the
manufacture of merchandise, quality is something that cannot
be compromised. The material, whether cotton, nylon,
lycra, polypro or otherwise, they are basically all the
same. Hence, newer designs and quality control become
important. ZQK's current lines have suffered big time
because their current season designs suck. Hence the fall
off in pre-orders...IMHO (as well as Wedbush's
I wear Quik clothes and the quality is the best
of any clothes I've ever worn. Trunks that last 10
years, shirts that stay nice, etc. I don't care where
they are made if the quality stays the same. If you
have ever had trunks that fell apart after a few surf
sessions then you'd know what poor quality is. And that
would be Billabong and other short lived surf wear
As for Hurley, they may be a big success in the
future and I would buy some shares if they were public.
But, they could very well be over extending with the
Look at the tags and find out where the products
are made. Most are manufactured in Hong Kong. That's
not to say that others don't, but as far as quality
goes, they're all about the same.
As far as name
goes, I respectfully disagree. Right now, ZQK/Roxy is
out, and the competition is catching up. What are the
young guns wearing? Well, if Surfing Magazine has
anything to say about it, its Hurley...look at their
special centerfold pullout poster featuring Hurley and
team rider Dan Malloy.
they would be just another specialty retailer and
would lose all that makes them great. I would not hold
their stock if they were to do so. I haven't been to
one of their Boardriders stores but the concept
sounds bad to me. I'm glad they are starting with only a
few of them to see how the do before doing a ton.
Smart management if you ask me. ZQK has superior
product to Billabong, Hurley et al. Volcom has to give
their stuff away to get the young surfers to wear it -
they sponsor a lot of kooks.
Fiber optics is certainly a hot sector now, and I
think JDSU is probably the best play. Currently trading
at a fairly high price (around 225), but it will
split again in March, so my guess is that we see 300
before the split.
Different strokes for different folks...or
something like that. You may be right in that I have a high
tolerence for risk. It is, however, a lot easier taking
risks when profits are pocketed. Not to say that I
profit on every trade, because that is certainly not
true. I do, however, use as many tools available to me
to make an informed decision. Sometimes you win, and
sometimes you lose...but that's how the "game" is
I don't necessaritly bash ZQK...but I am greatly
disappointed in what they are currently doing. I voice my
opinions here because it is, IMHO, the only way I know of
for ZQK management to "wake up". If you can think of
a better way, let me know.
Look at all of the big names...GAP, Abercrombie,
Tommy, and yes, PSUN. Their growth model is based upon
expansion of company owned stores by the hundreds per year.
There is little argument that the 18-30 year olds will
spend billions on clothing, which is the fuel for
ZQK on the other hand, chooses to expand
in department stores...which, IMHO, is small time.
No control over product, no control over theme, no
control over pricing. When an item gets thrown on a rack
or table, next to Billabong, Hurley, Volcom, Rip
Curl, etc., this invites price gouging and only
cheapens the name. ZQK needs to get back to the core, and
to do this, their only hope is to expand the
Boardriders concept. IMHO
Thank you for your civil and considered response.
I think that we can agree to disagree on methods,
since we obviously have slightly different goals. Even
though we're both looking to make money, I'm looking at
longer term, lower effort, lower risk, moderate returns.
You're more active, more risk tolerant, and
commensurately more highly rewarded.
It's true that if
the whole market believes in TA, then the market will
move according to its dictates. The market is nothing
more than a consensus of what everyone thinks it
should be. It's a longstanding discussion over on the
rec.gambling.blackjack newsgroup (and economics in general) about
expected value versus utility. TA may very well provide a
positive expected value of a much greater magnitude than
the buy & hold strategy. However, the risk profile of
active trading is higher than buy & hold. In a less
wordy fashion, you may make more money in absolute
terms, but the additional dollars you make over my
strategy aren't worth the additional risk *to me*. The
incremental dollars are worth the risk *to you*, so you make
the additional efforts and take the additional
If we had the same marginal utility function, we'd
be the same person. If not for these differences,
there would be no market, because everyone would have
the same utility, valuation and risk profiles, and no
one would want to trade except for liquidity
Vive la difference!
You say you look to cut losses and then move on;
but it's obvious that you are stuck, stuck, stuck on
Noted before you talk UP Pac Sun.
They've been losing money the last month also. Why is
I never ignore it because the rest of the market
doesn't. Tech analysis is actualy much more important now
with all of the momentum trading happening these days.
When the tech analysis looks bad people start to sell.
The horrible tech analysis of ZQK is very
So I don't ignore the tech analysis but I don't
always let it dissuade me from holding a stock with good
fundamentals. I really doubt we will go into the single digits,
but if so I'll surely double down!