STAMFORD, Conn., January 8, 2014 – WWE Network, the first-ever 24/7 streaming network, will launch live in the U.S. on Monday, February 24, featuring all 12 WWE live pay-per-view events – including WrestleMania® – valued at more than $600 per year for $9.99 per month with a 6-month commitment. WWE Network will also include groundbreaking original programming, reality shows, documentaries, classic matches and more than 1,500 hours of video on demand at launch.
Fans can subscribe to WWE Network beginning at 9 am ET on Monday, February 24 at WWE.com, and for a limited time will be offered a free one week trial. WWE Network, the first 24/7 network delivered directly to fans through over-the-top digital distribution, will be available on desktops and laptops via WWE.com. WWE Network will also be available through the WWE App on: Amazon’s Kindle Fire devices; Android devices such as Samsung Galaxy; iOS devices such as Apple iPad and iPhone; Roku streaming devices; Sony PlayStation® 3 and Sony PlayStation® 4; and Xbox 360. Availability on additional devices, including Xbox One and select Smart TVs, will follow this summer.
“Today is a historic day for WWE as we transform and reimagine how we deliver our premium live content and 24/7 programming directly to our fans around the world,” said Vince McMahon, WWE Chairman & Chief Executive Officer. “WWE Network will provide transformative growth for our company and unprecedented value for our fans.”
WWE Network will also offer fans a revolutionary second screen experience for all original programming and live events via the WWE App, similar to the interactive fan experience currently available for flagship TV programs Raw® and SmackDown®
WWE collaborated with MLB Advanced Media (MLBAM) to build a powerful solution for delivering 24/7 WWE content to fans. MLBAM will provide its industry-leading technology services, including video streaming infrastructure, application development and operational support for reliable cross-platform distribution.
MLBAM has been at the forefront of streaming technology for more than a decade, powering its own live video subscription product since 2002. Last year, MLBAM managed live video content for more than 25,000 events, covering 80,000 hours of broadcast programming, across its sports and entertainment partners.
“We applaud WWE for this bold, timely and strategic move to fully optimize the power and potential of live entertainment,” said Bob Bowman, President and CEO, MLBAM. “We are proud to work with WWE to help provide its millions of loyal fans with unencumbered access to distinctive and engaging live content across the devices they use most.”
WWE Network is scheduled to launch in the United Kingdom, Canada, Australia, New Zealand, Singapore, Hong Kong and the Nordics by the end of 2014/early 2015.
WWE Network will officially launch with the live Monday Night Raw Post-Show on Monday, February 24 at 11:06 pm ET, and fans will instantly have access to the most comprehensive WWE video-on-demand library upon signing up. In addition to live Raw and SmackDown pre- and post-shows every week, new programming including a live studio show and additional on-demand content will be added in the future.
At launch, WWE Network will include:
All 12 Live Pay-Per-View Events
All 12 current WWE pay-per-view events – including WrestleMania – will be available to subscribers live, as well as on demand.
Wow I watched the press conference and yes that is what it was and the WWE turns them into quite an entertaining event as they always do and make it over the top. What I came away with is this is going to be unbelievable as the WWE is doing something that has never been done anywhere and by anyone! They are making available all of their content and all of the PPV content for $10 per month with a 6 month commitment that is secured by a credit card purchase. As was stated in prior question and answer comments at the conference calls during earnings releases they need about 1 million purchases to break even and they feel pretty confident to get that as this gathers lots of buzz and as they roll out this groundbreaking product throughout the world.
It is a great deal for consumers, but I'm not so sure great deal for the company.
I'm surprised they are giving away Wrestlemania. I think they could've done just fine doing every other PPV and leaving Wrestlemania as a standalone to purchase. Wrestlemania alone is a $20+ million dollar revenue generator.
Most quarters they generate over $15 million in pay per view revenues, with the outlier of course the WM quarter which as I said above is a 1 million purchase event ($20 cut, so $20 mil).
Could be a big mistake.
I think this is certainly going to hurt earnings for a while.
So if they already need 500k subscribers per quarter just to match the lost ppv revenue (and yes, I know people are still going to buy PPVs), that generates only $15 mil in rev, but then you figure they actually needed $30 mil in the quarter just to break even on the cost of the network, that leaves a big hole to be filled.
The numbers just don't add up.
Like I said, as a fan, GREAT value. For the company, not so much.