This is just an example of the opportunity SMBL has since acquiring Glutino. Please note that people diagnosed with Celiac MUST eat gluten free not to mention the mainstream dieting popularity currently held over gluten free diets.
An estimated 2,000,000 people have Celiac Disease. If each person were to spend $10 dollars a day (AVERAGE HAS TO BE WAY HIGHER) consuming gluten free food products the total cost over the course of the year would be 2,000,000 X 365 X 10 = $7,300,000,000. These numbers are on the extreme low end of the spectrum and there are hundreds even thousands of gluten free companies but Glutino is leaps and bounds ahead of the competition and continues to covet more and more of the marker share.
I already think SMBL products have great potential but my confidence in Glutino IS what makes me continue to add to my long position because I know the earnings releases are going to continue to beat projections.
For those of us who have a wheat/gluten allergy/intollerence, the Glutino and Udi products are great every once in a while, but not all the time. The majority of those in my support group, as well as myself, make our own meals, cakes, breads, etc., from scratch. It's more cost effective and less fattening.