A recent California law (there is likely soon to be a federal regulatory version) requires chains to publish the calorie counts of their menu items. BJ's has begun doing so at least at the CA stores I visit.
The numbers are astounding. Their baby back ribs, for example, run to 2500 (more than the recommended count for an entire day). Most items are well over 1,000 calories. Pizzas and anything with sauces have HUGE numbers.
I've thought this for years regarding hamburger chains (and it hasn't happened yet, really) but the direction of the food served at BJ's runs counter to the secular trends of food selection which I believe are beginning to predominate in this country as the relationship between food and disease, obesity and allergies is better understood.
Agreed with you on previous post I replied too. But not on this one. I think most that frequent BJs - that it is not an every night thing, so whether calories are big on a particular night is no big deal. Whereas, Mcdonald's and the like are places that folks go to more often and the food is trash. Its all about quality and context with a firm like BJ's. So calorie counting here doesn't matter so much. We all know that the calories will be high on a great meal like BJ's serves (and I think most of us don't mind that it will be).
I agree that, for now, it isn't a problem. And McDonald's has done very well over the past 4 years.
But McDonald's has been changing their menu if you look closely. I realize BJ's has too but long term as I said I just don't believe that its current menu represents the direction Americans will be taking their food choices.
It's all about choice and BJs now offers the lower calorie menu with some very good choices. Where BJs is potentially even more vulnerable is sodium. The good news is that study after study has shown that the vast majority of guests do not pay attention to the nutritional data.