so encourage them to buy FAZ, saying FAS is on free-fall this moment. so buy FAZ that will reclaim $115 as it did 2 weeks.
also, repeatedly remind them that FAS/FAZ have only a letter difference. don't mix up.
also say to them "after FAZ rises to $115 next 2 weeks, you can have 3X larger house to live, 3X larger size car to drive, 3X larger pet to enjoy. everything and anything is 3X larger than what you have now"