I just bought 100 shares @ 11.13! That lowers my cost basis; I already have 100 shares that I bought at 13.40.
I bought my first 100 shares a few months ago at 9.80 right after Forbes magazine mentioned it at a great price in the $2 range (pre reverse split). I sold all 100 at 14.90, and then kicked myself as it continued to go up to 15 and then up to 16. But then as I saw it come down, I rebought those 100 at 13.40, and then started kicking myself again, as I've watched it fall to below 12 and now 11. I stop kicking myself and "double down", so I just bought some more a few minutes ago because it is so cheap right now. so I have been pretty fortunate with this stock (probably never needed to kick myself in the first place) and expect to continue to do so because this is a great time to buy. At this price, below 12.00 per share is very cheap.