Prices will have to meet or beat last years, as we are now "Officially" at 10.2% unemployment, which was probably the Actual last year. What the heck are you going to buy that you don't really want, need, or can easily afford?
Same here, not a gosh darn thing unless it's rock bottom price and I'll pay cash.
The retailers are delusional if they think they will hold better margins this year, due to less inventory. They will cave in as they always do. To your point, appx 3 miilion more people are out of work this year compared to this time last year. I simply cannot see how this season can be anything but disappointing.