LOOK isn't doing to badly today - considering other internet companies are off about 10%. The Barrons article, and Merril Lynch comments about 75% of internet companies will crash and burn may be good for LOOK. LOOK is ahead of business plan for profitability, and isn't spending much money on branding. Indeed branding is NOT there business plan, but to re-sell services (many times over) to other companies such as MSN, ISP's, etc.
Maybe need a re-statement via a press release to that effect?