Yes, it's been in a downtrend. But it helps to take a bit longer view: share price is still up over 100% from the Fourth of July. Ordinarily, that kind of growth would be a treasure. It's that one-week spike in August that is distorting expectations. Value could easily continue to bleed off until the end of the year. Really, it's past time for rank speculation. Management's gotta start moving product, get the sales numbers up.