They're just trying to beat it down more for their own benefit. This is very much the same way Goldman Sachs plays the game, always for their own self interest. Long term "investors", NOT traders, should add on share price weakness, turn off your computer, and reap the almost certain rewards, after the noise dies down.
I know I'm still using electricity every day, and I'd bet you are too. It pays to be contrarian at times, and you get paid to wait it out, then, take some $$$ off the table when you have the profit you're happy with. JMO.