Apple does not need to brainwash. the sharpest screen resolution on a smartphone, SIRI, half a million apps etc. Just goes to show you ... make something the public wants, and make it well (as is a netbook/playbook that has email WITHOUT an upgrade) and people will buy it.
They slam Television Ads through the cable networks every minute of every day.
If we are actually comparing technology, it's apples to apples. It's just that one company is in bed with the media and wall street. But don't worry. Once they've had their way with her they'll toss her to the curb.