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BlackBerry Limited Message Board

  • beavertailcanada beavertailcanada Oct 4, 2012 12:41 PM Flag

    Two for one, Work and Play, Consumer and Business

    RIM is marketing BB10 has a dual persona. It is a consumer and a business device.

    Consumer: more games, more children apps. Need to market with more pictures with four years old crowding around a Playbook (like Apple).

    Business: these are geek audience, just tell them QNX, multi-tasking, BES Fusion, Balance, Peek and Flow, personal privacy and corporate security. they will all understand these jargon.

    BB10 and Playbook are great value, once the masses recognize it - two in one!

    Now, it is marketing that need to do their job to communicate to the non-technical masses that Apple had cultivated.

    I have seen some evidence from CMO Frank Boulben.

    Sentiment: Strong Buy

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