A "touch version" of BlackBerry isn't impressive these days, nor is an LTE radio. Those things are standards. The best Heins could come up with was claiming that BlackBerry would be introducing a "new user paradigm", which sounds impressive, but it really doesn't mean anything at all. Those corporate buzz words have no meaning in the marketing world. The average user (and many of the elite users) will hear the phrase "new user paradigm" and lose interest.