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BlackBerry Limited Message Board

  • beavertailcanada beavertailcanada Jan 9, 2013 10:42 PM Flag

    the OS really does have a shot at evolving into the third-place contender

    By John Paczkowski
    Research In Motion's plans for its new BlackBerry 10 operating system extend well beyond the two handsets the company intends to roll out later this month. RIM's leadership intends to launch a bevy of handsets in the coming year, targeting a number of price points.
    Speaking with Fierce Wireless , RIM CMO Frank Boulben said the company will debut at least six BB10 handsets in 2013, each one aimed at a different market segment. Some 150 carriers are currently testing BB10, and RIM has wisely chosen not to sign exclusivity relationships with any of them.
    That should give it a fighting chance in the highly competitive market it's ceded to Google and Apple over the past few years. No exclusivity deals means fewer restrictions on what devices can be sold and by whom. That leaves RIM free to hit the smartphone market at various levels on various carriers.
    Add to that the 70,000 or so applications RIM promises will be available for BB10 at launch and it starts to look like the OS really does have a shot at evolving into the third-place contender RIM believes it to be. Certainly it's not implausible. Remember, RIM has an installed base of about 79 million existing BlackBerry users.

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