CNBC "BB Balance A KEY FEATURE.WILL DRIVE ENTERPRISE DEMAND" link
CNBC By: Evan Rocha 1/23/13
"BlackBerry Balance is a truly differentiated feature that's built into the core of BlackBerry 10," said Devenyi. "This opens up the world of personally owned devices in a way that make IT departments and corporations comfortable, because they can truly manage the corporate side of the device, while not inhibiting the use of the device by the individual who actually owns it."
This means private pictures, music and emails are safe, even if a company decides to wipe corporate content from a device.
Scotiabank analyst Gus Papageorgiou believes that this one feature alone is likely to be a big factor in swaying enterprise customers to upgrade to RIM's BlackBerry 10 devices.
"We believe BlackBerry Balance is the key feature which will drive enterprise demand," Papageorgiou said in a note to clients on Tuesday. "The BB10's ability to segment between corporate and personal settings will be a hit with enterprise IT departments and users alike."