You waited until $ 18.00 because you don't have any money left to invest. That Dec $ 10.00 put of yours was your best call, you always lose and we like it. I do the opposite of you so I want you to hang around until you can't afford food.
How's your forecast of AAPL at $750 for last December. Missed that one by a "bit" didn't you? Oh, and don't say you are a trader and that was many trades ago. (Your favorite excuse) You said AAPL would be $750 by December. Yep, you are a quite the BS'er, aren't you?
Yeah, the week's not over yet, more pain is coming. To be fair, 12.00 sounds like a good valuation for a company that just lost 47% of his revenue just last quarter.
6 years ago, Steve Jobs introduced the Iphone, that is a revolution. This year, RIMM is just copying the Iphone. Be honest, if you are currently using a Iphone 4 or 5 (which almost everyone is) would you switch to Blackberry 10? It's almost a freaking identical phone. I'd rather stay in the Apple ecosystem with Itunes, Icloud, my apps, my carrier contract and etc...