It'll likely take a breather tomorrow, you'll get in cheaper with more shares. Shorts are going to be all over the faux "late" Q10 launch, which is right on schedule as per the launch, but they will milk it for whatever they can. Also, CEO Heins is supposed to announce preliminary sales figures for the first few days, and no matter what those numbers are, the shorts will pounce on them, accompanied by a slew of junk "journalism" comparing those numbers to iPhone 5 sales.
Even though you are stubborn at least you understand some of what is going on unlike other blind longs. Now if you would just use it to your advantage. Like the guy below who honestly thinks this will be at 18-20 by Friday and to mark his post.
Prediction 14 tomorrow and possibly climb back to 15 by Friday if the shorts really don't grab a hold of it. Its a strange market full of games though so maybe it will do the exact opposite. Wherever big money wants this to be short term is where it goes.
If there was say only a 10% short position I think they would be playing a lot less games selling shares to drop price on any move up. They killed every single bit of momentum today.
The retail investors just can't keep up with that.