BLEEDING STOPPED.. SUBS TO GROW .. UP AND AWAY FROM HERE.. CA stealing MKT SHARE
“In Canada 50% of preregistration at the carriers are not currently Blackberry users,” the analyst wrote. “This was a surprise and a datapoint that will be watched closely in other regions.”
A surprise, indeed. If Coupland’s checks are accurate and half of early interest in BlackBerry 10 came from non-BlackBerry users, this means a fair amount of early Z10 sales will be made to iPhone users, Android users and feature phone owners — three crucial groups that BlackBerry must sway if it hopes to find success in the modern smartphone market.
Additionally, we already know that early demand for the BlackBerry Z10 was “definitely strong” at Canada’s largest carrier thanks to an exclusive report from BGR last month, which means we’re likely dealing with some fairly significant numbers.
Coupland reiterated his Sector Outperform rating on BlackBerry shares with a $13.78 price target.