Why buy BB10? Does it have any app support? does it have better customer support than android and apple?
Just why would anybody bet on a comeback this desperately? They have one product, make or break. Even if they have blowout sale, its not worth 13$ per share. They don't have the market share, why would anybody buy at this level? They aren't profitable, why put all your money on an inferior product when you can buy a winning company that doesn't stop winning? AAPL/GOOG Cash positive and you are damn sure they are too big to fail.
Its not going anywhere. Bad reviews will come, its their first real phone. And theres plenty of proven successful phones out there to compare to. Your betting on a single product to do good when all odds are against it.