The more BB10 phones you sell the lower the stock will go until such time that you are making a profit on the cash sale but less and less sales occur and more and more people are removed from the revenue structure.
The model that exists today for BBRY literally means the stock is headed to $0. Sales can only decline just like Apple's Iphone - or the rate of growth - from the first day of release until the end.
During that timeframe service fees go lower and lower and lower until they are non-existent so in the end, no growth and no income means no stock. $0.
U might wish to consider estimates for smartphone growth stands at an additional one billion I believe over the next two years ....and that current smartphone users inevitably upgrade. BBRY stands to profit $150 to $175 per Z10 phone sale.
Managements lack of clarity and silence on the issue is eerie. If there were subtstantial sales like Thor suggests then by law he would have to pre-announce earnings changes that are materially relevant.
He has not done so, so the smart traders know this. There are unknowns that are preventing a material change in earnings that we do not know. But they are there.
So KNOWING that sales are "beyond expectations", KNOWING that they must annouce material changes to earnings as they did to the downside last year out of the blue, KNOWING they are not doing that means.
That there is something we DO NOT KNOW. When that piece of information hits the wires between now and March 28, the stock will undoutedly move down because the news is not "baked in" whatever that news may be.