Early release of positive sales figures (and equity run-up) ahead of US launch would create more excitement
I am biased but I really do think if Blackberry pre-releases early sales figures and causes a rally in shares ahead of the US launch, it will create more excitement leading to an even stronger launch. Think about it. Taken alone, the shares would rally strong for a couple days and then weaken. The point though is this will lead to more POSITIVE exposure for Blackberry in the media ahead of the launch. It would create excitement in the brand that would not only help the stock, but result in a stronger US launch that will bolster the company - in the eyes of the media, investors and the public. If you want people to buy your product you need to create positivity around the brand. It appears to me Heins has executed very well to this point in building up momentum towards a US launch with rumors and speculation, rather than just releasing globally before people know much about it. They've been building their momentum and i just hope they don't leave out that final punch of pre-releasing before the launch.
thor is a pos when it comes to the public relations end of this, not one crummy comercial leading up to the U.S. release which is right around the corner. No build up to it at all for a make or break product he is not promoting it one little bit what a smuchk. but he was stupid enought to hire KEYS as a spokes person what ha she even done. God its just disgusting the way he has handle it a highschool project would have been done better