I am noticing more z10s users among my patients. I work as a gp in Toronto. Due to waiting time, everyone is playing candy crush on their device. But majority of z10 and bb users are males earning over 100k... Last 3 z10 users - IBM senior designer 'best system he used', sales manager in a health care firm, the third owner of a local money exchange. And tons of patients now not embarrassed about using their old qwerty bb's in public. Most of them tell me they are waiting fot the q10. Company provided bb users are waiting till bb10 server upgrade at work before switching. Majority of phone users are still s3, 4s and note2 - most of them kids, students and moms.