They even have a new dedicated website so "inform" consumers of why Apple is "cool".
Pretty much after Steve died, the company died with him. It's like dictator of the party died, management scrambles to keep control but in the end, they lose control slowly but surely.
That's exactly what's going on now with Apple.
They doing the opposite of Steve Jobs had proposed. Fighting within management and that lesbo looking new CEO Tim Cook has no teeth to put them in their place.
This is why I believe there is a huge re-balance will go on in smartphone industry. Instead of being a cold war style Apple vs Google it will be a multi-front war where everyone will get a small peace of the pie and all software will just integrate with each other.