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BlackBerry Limited Message Board

  • supermanjoe supermanjoe Apr 1, 2013 2:35 PM Flag

    Just Out Motley Fool : " BBRY ABOUT TO TAKE OFF "

    Motley Fool 4/1/13 " BBRY ABOUT TO TAKE OFF "

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    • You guys must have forgotten to read this part:
      "Although there are meaningful opportunities for BlackBerry, the elephant in the room continues to be Google (NASDAQ: GOOG), whose Android phones have a seemingly iron-clad grip on the global smartphone market. As of the fourth quarter of 2012, Android held a 70% share of all smartphone sales, according to Gartner research. Google increased its market share by 19 percentage points from the fourth quarter of 2011, whereas BlackBerry's market share fell to only 4% at the end of 2012. Amazingly, Google sold more than 144 million Android phones in the fourth quarter of last year, compared to slightly more than 7 million BlackBerry smartphones sold in the same period.

      While investors should cheer BlackBerry’s return to profitability and rising share price over the past few months, it’s worth noting the underlying operating performance leaves a lot to be desired. Even with the company benefiting from the release of its BlackBerry 10, fourth-quarter sales still collapsed 36% from the year-ago quarter, when there was no new smartphone released. The fact that revenue is still falling so precipitously despite the company selling one million of its new BlackBerry 10 phones is extremely concerning. Investors hoping to pick the bottom in BlackBerry’s shares need to have more confidence that the company’s sales have hit bottom as well, and I’m just not sure we’re at that point yet.

      Going forward, it will be critical for the company to increase its market share, particularly in the emerging markets where the biggest opportunity remains. Last October, a report from market research firm Strategy Analytics found that smartphones passed 1 billion in global sales in 2012, and that number is expected to double by 2015. The research firm’s executive director noted in the report that while the United States is a mature market, most of the world does not yet own smartphones, and that there remains huge growth potential in emerging markets

    • do you have a link to the article?

    • thanks !

    • great article.

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