If longs are now fully convinced that the company is inept from the top down and conspiring against shareholders through back door deals and the company is the target of conspiracies externally to cause people to not buy their products, who is the greater fool? The company or the idiots that still have their money parked in it?
Thats the exact same question I asked Rimtards earlier. If you think the company is conspiring against you, why own their shares? JCP bagholders said the same thing: Market manipulation etc. Not sure why its so hard for them to fathom that its a failing business thats losing billions every year.