Sure, but GIII management also told everyone that the market's EPS expectations in 2012 and especially in 2013 are very likely now too low with the expanded NFL license deal and the new retail store expansion.
Stocks trade on future earnings. However, I am a bit surprised that the AH price is completely ignoring the projected margin shrink in Q4 and focusing solely on the 2012 and 2013 EPS impact of the NFL deal, CK stores and (IMHO) lower 2012 cotton prices and a "not-as-bad-as-expected" negative EPS impact from the NBA lockout on GIII's NBA license deal.
they mentioned those contracts, but did they say anything about increased guidance for next year? all i saw was that they are excited about growth prospects. that type of vaguery usually is met with selling.