Neat charts. But the big story here is that DEST is raising 3Q guidance, and hasn't yet given guidance for the NEXT fiscal year, when Sears/Kmart sales will be included. I am forecasting $1.90 fully diluted EPS for FY10. This is an environment where all of the competition is focusing on their key strengths, and giving up on product line extensions and no more forays into niches like maternity. The space is left to DEST, and they are taking advantage by maintaining / stretching their gross margin, thanks to a new leader who's a stellar #'s guy, Ed Krell, making the right financial decisions.