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Krispy Kreme Doughnuts, Inc. Message Board

  • cozyhand cozyhand Dec 31, 2001 6:48 PM Flag

    News: Tokyo Store breaks sales record

    KKD's store in Tokyo, Japan breaks the first-week sales store sales record!

    Tokyo stores first-week sales totalled JPY 490,000, surpassing the record held by Toronto store of Canadian$ 455,000. Although the sales translated into US Dollars is lower in Tokyo, its sales is higher on "US Dollar Parity" basis.

    According to KKD's PR department, this is a great opportunity for investors to buy KKD shares on this great news! Also, KKD is planning to open stores in Turkey, soon, where the local currency is about $0.000003.

    Cozy

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    • I am totally puzzled.

      Your post is an obvious blatant lie. KKD did not open a Tokyo store an 490,000 J Yen is only equal to $3700 US$.

      I am also puzzled by KKD's news release comparing sales in Canadian dollars with sales in US dollars.

      <<WINSTON-SALEM, N.C., Dec. 19 /PRNewswire/ -- Krispy Kreme Doughnuts, Inc.
      (NYSE: KKD - news) announced today that in addition to breaking the first day sales
      record, the Krispy Kreme store located outside of Toronto in Mississauga, Ontario, Canada,
      has set a new opening week sales record. First week sales for the Mississauga location were
      $465,003 Cdn. The previous record, $454,125, was held by the store in Issaquah,
      Washington, just outside of Seattle. Although the Mississauga sales figure is in Canadian
      dollars, it is based on comparable US pricing. The number of dozens sold at the Mississauga
      location was nearly four percent higher and the number of customer transactions was over 10
      percent higher than in Issaquah.>>

      $465,000 Cdn is equal to $291,000 US, which isn't even close, although they state that numbers of donuts sold in Canada was 4% higher than in Washington.

      Can anybody expalin this to me?

      • 3 Replies to dkmax
      • I'd like to see an explanation for that, too.

        --------------------
        I am totally puzzled.

        Your post is an obvious blatant lie. KKD did not open a Tokyo store an 490,000 J Yen is only equal to $3700 US$.

        I am also puzzled by KKD's news release comparing sales in Canadian dollars with sales in US dollars.

        <<WINSTON-SALEM, N.C., Dec. 19 /PRNewswire/ -- Krispy Kreme Doughnuts, Inc.
        (NYSE: KKD - news) announced today that in addition to breaking the first day sales
        record, the Krispy Kreme store located outside of Toronto in Mississauga, Ontario, Canada,
        has set a new opening week sales record. First week sales for the Mississauga location were
        $465,003 Cdn. The previous record, $454,125, was held by the store in Issaquah,
        Washington, just outside of Seattle. Although the Mississauga sales figure is in Canadian
        dollars, it is based on comparable US pricing. The number of dozens sold at the Mississauga
        location was nearly four percent higher and the number of customer transactions was over 10
        percent higher than in Issaquah.>>

        $465,000 Cdn is equal to $291,000 US, which isn't even close, although they state that numbers of donuts sold in Canada was 4% higher than in Washington.

        Can anybody expalin this to me?

      • The Tokyo store message was humor (and funny) to point out the absurdity of the Canadian KK store record sales. As far as the Canadian sales, since they sold more doughnuts but their sales numbers were lower, then they must be selling a dozen for about %40 less than in Issaquah. Notice, they didn't mention what their profit margin was in Canada compared to Issaquah.

      • I'm waiting for Krispy Kreme's PR dept to start reporting Canadian Store sales in Italian Lira so that can have big round numbers in the press release.

        After normalizing to comparable US selling prices, they will then convert the Lira to Euros, then to US Dollars.

        Of course, somewhere in the translation, all new sales records will be broken.

        What a joke.

    • great
      japanese heart doctors loving it

    • cozyhand, can you please post the link to this news.

    • "KKD's store in Tokyo, Japan breaks the first-week sales store sales record!"

      Which is a flat-out lie. That's why they had to make up this weird "Dollar Parity" What are they basing it on? Sales of donuts? Did they figure out a ratio where the per capita donut consumption in Japan is only 1/10th the per capital consumption in the U.S., so they multiplied the results by a factor of 0.10 and came up with yet another "sales record"?

      How much promotion did they do? What kind of give-aways did they offer people to entice them to come into the store? Are they counting freebie donuts in their "sales parity" equation? How the heck are they going to keep luring non-sugar-eating asians back into the store?

    • Yoiu know, seriously, I have a feeling very sweet donuts won't sell outside the US. Though they might like them in India perhaps :) I plan to do a foreign market test on Wednesday if I can find a KKD store in Atlanta.

      • 1 Reply to moominoid
      • "Yoiu know, seriously, I have a feeling very sweet donuts won't sell outside the US. Though they might like them in India perhaps :) I plan to do a foreign market test on Wednesday if I can find a KKD store in Atlanta."

        I went on a tour of the Ben and Jerry's plant in Vermont last year. They let us sample ice cream they make for other distribution outside the U.S. The British ice cream they make is about 1/3 as sweet as the U.S. ice cream, and the Japanese ice cream was about 1/2 as sweet.

        I can't imagine there being a run on donuts in Japan. It would be as likely as Americans suddenly developing a mass craving for squid.

 
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