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Krispy Kreme Doughnuts, Inc. Message Board

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  • delaurenthis delaurenthis Nov 25, 2003 3:02 PM Flag

    average store sales

    Also, didn't they say during the conference call something to the effect that they were very excited because the London shop was doing much better than expected? If $65K per week is much better than expected, makes you wonder what their initial expectations were. And if they were low, makes you wonder why they are in London in the first place.

    Also, it was interesting that this time they were talking about the London store in dollars, and not in pounds (remember Canada)? If they had given the figures in pounds, they would had been "smaller", and probably "misleading" for most longs.

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    • <<Also, it was interesting that this time they were talking about the London store in dollars, and not in pounds (remember Canada)? If they had given the figures in pounds, they would had been "smaller", and probably "misleading" for most longs.>>

      --That is why KKD is SO eager to enter Japan. They could set a new record by pricing a dozen for 5.99 yen. I can see the press releases now:

      "Krispy Kreme HUGE success in Japan"

      "New One Week Record of 5 Million in Sales Set"

      Homework for the longs: What does 5 million in yen translate to in dollars?

 
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