Motivation: Make money. What part of that don't you understand?
Years ago we were drawn to the stock among all the hype. Yet several posters noted something amiss upon digging into the numbers. They shorted in the 30's and 40's and hung in there on up into the 50's, when the Wall Street Journal first publicly published the various suspicions in the financials and the stock took its first hit.
The shorts were later vindicated when KKD missed their revenue numbers and the stock dropped into the 20's. Management forced retirements, special committee, etc. all vindicated the short argument.
Today, that argument continues, simply: KKD will go bankrupt. It has to. Eventually. The business model simply doesn't work and the company cannot support or sustain their debt load.
That's the simple argument and the simple motivation: making money on a shrewd investment strategy.
No one has ever said they are working for a big firm with lots of capital. We/they are simply individual investors.
Again, what part of that simple motive don't you understand?