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The stock is paying the price for the gross mismanagement where they loaded up debt, etc a number of years ago. Just like the economy, they're having a spending spree hangover.KKD will never be worth zero. It will not fold. Why? Someone would - in that case - definitely step in to acquire them. KKD is the donuts version of Apple.... meaning huge brand recognition and loyalty. http://albuquerque.bizjournals.com/albuquerque/stories/2009/12/07/daily16.html.Once they work through the debt issues, they'll be fine. Or acquired.