Great outlook? Are you saying executives will store up on their own doughnuts? In CA, at least, nobody buys this high-caloried trans-fat crap. I don't see KKD a winner. No market in Europe says a lot about the quality of the product.
Short! Long-Term Sentiment Disclosure: Strong Buy so that I will cash in my short position.
I don't agree with the previous poster's comments (rising commodity prices and increasing product prices, looks like trouble on the horizon to me). But then you lie about the donuts having trans-fat and nobody buying them.