stock option for employees were 7.75 (correct me if i am wrong) 12- 15 is reasonable to me, 1b=15 dollars at this price the company will be willig to sell though they wish they were offered more. at this point this company needs bigger hand with synergy like gmcr or thi, but beyond 15 dollar which i beleive is out of reach right now...last q i bet they made mistake on purchasing food options, brand is worht about 1 billion with rea estate it owns