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Krispy Kreme Doughnuts, Inc. Message Board

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  • rexjunett8th rexjunett8th May 9, 2011 4:44 PM Flag

    Green Mountain wants KKD?

    Why? Because Krispy Kreme Coffee Sucks. Marketing a Higher End Coffee with Krispy Kreme is a No Brainer. Increased Revenue for both Green Mountain and Krispy Kreme.

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    • KKD coffee is not all that bad. There Bold is in fact very good.
      The problem is there are very few stores near me.

      • 1 Reply to ronbiker1
      • I think you nailed it - too few stores.
        The donuts get distributed to supermarkets, used in fund-raising, but the coffee, drinks, ice cream, etc...only available at the stores which are too remote for many people.
        And because of this, revenue growth through product variation appears to be rather limited.

        Although, an idea just came to mind that could possibly have a huge positive effect, although it could have a negative effect on the other company's cookie sales, but having KKDonuts available in those remote areas could be a lure for more customers to walk into the other company's stores.
        Hmmmm, I think it will work!

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