1- losing customers 2- profit can be attributed to raising prices (overcharging customers) 3- history 4- technical indicators (look at that perfect h&s formed today) 5- general market in early stages of selloff 6- competition. Dunkin ipo upcoming with huge expansion plans 7- overly aggressive accounting practices 8- every short from NYC to London wants in on this 9- their menu lacks diversity 10- their debt is massive 11- exploding coffee bean prices 12- trust 13- suspicious pump articles and upgrade prices 14- their product according to CR has been losing favor for 3 years straight
the stock and company are a scam and always have been. They're doughnuts are terrible because of that reused grease taste. They're on their way out as they have been for a while. Dunkin wants to start selling doughnuts prepackaged as well. They are healthier and taste better so many retailer may jettison kkd in favor of dunkin. Expect the low $7's this week. So does this post answer you're question?