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Krispy Kreme Doughnuts, Inc. Message Board

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  • diabeticinvestor diabeticinvestor May 25, 2011 7:43 PM Flag

    Why would anyone short this stock?

    "why short kkd"

    1- losing customers
    2- profit can be attributed to raising prices (overcharging customers)
    3- history
    4- technical indicators (look at that perfect h&s formed today)
    5- general market in early stages of selloff
    6- competition. Dunkin ipo upcoming with huge expansion plans
    7- overly aggressive accounting practices
    8- every short from NYC to London wants in on this
    9- their menu lacks diversity
    10- their debt is massive
    11- exploding coffee bean prices
    12- trust
    13- suspicious pump articles and upgrade prices
    14- their product according to CR has been losing favor for 3 years straight

    the stock and company are a scam and always have been. They're doughnuts are terrible because of that reused grease taste. They're on their way out as they have been for a while. Dunkin wants to start selling doughnuts prepackaged as well. They are healthier and taste better so many retailer may jettison kkd in favor of dunkin. Expect the low $7's this week. So does this post answer you're question?

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