life is too short to not treat yourself once in awhile, I really like these donuts but I think the company needs to do more franchising and less placement in stores. When they first came out it was a real treat to get their donuts because you had to travel a few miles, but once they started placing them in the stores it just became another donut.
Do you buy or sell stocks based solely on the ingredients in their products?? Very admirable, maybe. But it makes you a twit, if that is your investment phylosophy. I suggest you spend your money on medical school, and do some good for the community while we get rich on fat and sugar, and send you patients :).
Their glazed doughnut is perfection, in my mind, and I'd happily swim laps to work off those calories. I can see where their glazed doughnut could be a huge hit in places like Greece (take the place of their baklava)and Spain. Being able to expand to the European markets is a key to increasing profits and profitability.