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Krispy Kreme Doughnuts, Inc. Message Board

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  • bgcarusi bgcarusi Aug 29, 2011 2:04 PM Flag

    Krispy Kreme Doughnuts Short trade setup 8/29/2011

    I listened to the conference call and the slogan is something like "coffee worthy of our donuts." maybe not a great slogan but certainly much better than "not worthy". or "great donuts, so-so coffee"

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    • I don't know if this is worth noting, but local KKD store (a company store) has been undergoing a major renovation (installing new glazing system) for the past month or so. While to store lobby has been closed, they have been selling donuts through the drive-thru window. However, these donuts have not been made at the store, but rather they have been trucked in from a neighboring KKD store.

      Now, the renovations are nearing completion, and there is a sign for a Grand Reopening for September 2nd. I suspect that this reopening will coincide with the release of the new coffee line.

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