what will make this stock move?
Yahoo says 12/1. Being a Thursday, I think it'll probably end up being that day. But the company has not made the official yet.
They'll have 2 months of run time with the coffee launch in this quarter (Sept-Oct). So, if that is going well... we should see a respectable bounce in margins with decent top line growth.
Fingers crossed. They should (SHOULD) beat the estimates as result. Even if only by a couple cents.