New Bloomberg article FINALLY making the observation that the Krispy Kreme BRAND is a very valuable asset that a buyer would be WISE to acquire. Even without a near term acquisition KKD is being run as an efficient growth machine that should really get some attention in the months ahead. Still though...very few seem to be paying attention to the Story here. That may bode well for longs as the story slowly becomes recognized.
If the estimates above a remotely accurate...then you could see $14 within days / weeks with a potential acquisition well north of $15.